vanmoof: V
V is like a regular VanMoof bike. Just a hell of a lot faster.
VanMoof asked us to create some teaser content to spark interest in GOING FAST WITH VANMOOF across social channels.
So we made this cool stuff. Interest was duly sparked.
DETAILS:
I was the CD on this job but the creative genius behind it was really Bradley Fletcher. Here’s a little bit of background from the man himself:
Bradley Fletcher: So, our friends at VanMoof came to us with another exciting challenge — tease the latest VanMoof venture (the smartest speed bike ever) without giving it all away.
Put simply, this was a concept car launch, but for a bike, as bikes are the future! (And as VanMoof so eloquently puts it, a future we should ‘ride together’.)
With speed being the main feature of this bike we wanted to build an exciting, ownable visual world that had speed at the heart of it. Concept car launches very often follow a tried and tested aesthetic of dramatic lighting with hints of product. We felt there was another way in. Another way to hide, conceal and in other words ‘tease’ a product…
You can read more about the project over at The Mill.
