SAMSUNG: JOIN THE FLIP SIDE DOOH

Our friends at W+K came to us with a brief:

Could we design some killer visuals to launch their ‘Join the Flip Side’ campaign? Something that would grab the attention of audiences globally and, more importantly, be malleable enough to work across a TON of different DOOH media spaces? (Including gold standard billboards like K-Pop Square, Times Square, Piccadilly Lights etc.)

We love a challenge, so created a family of original characters who could get unreasonably funky in media spaces of any shape and size, in any big city across the globe.