PUMA FOOTBALL: FYF MILAN
Puma Football came to us with a simple brief:
Help us launch our Fuel Your Fast campaign in Milan with a city-centric activation.
The budget was tight, but the opportunity obvious. FOOH felt like a natural fit.
So we sketched a concept, grabbed an iPhone and got on a plane.
A FEW WORDS FROM ME.
This job was a simple one on paper:
We talked with Puma about a ‘fake out of home’ solution to the brief. I wrote a concept and we built a rough test film as proof-of-concept (below).
The client loved it. We were in production.
We shot the background plate on an iPhone in Milan’s Piazza del Duomo and then we worked with a brilliant team of artists to build and integrate 2D and 3D elements.
The result stands before you. Small but mighty, it was a smash hit.
But don’t take my word for it…
A FEW WORDS FROM THE CLIENT.
ORIGINAL TEST FILM:
WEE BIT OF BTS STUFF:
