RANGE ROVER: SV CARBON
Accenture asked us to create something cool for the 2025 launch of the Range Rover Sport SV Carbon.
Due to its unique structure the car is the lightest and fastest Range Rover ever made.
This became the DNA of the film. Car goes fast, carbon goes bloop.
Created in-house by our team. Directed by the big homies Markus Lundqvist & Tony Miller.
QUICK BLURB
We make a lot of big CG projects and you might be forgiven for thinking this is one of them. But it’s not. Not really. Some of the more ripple-y carbon moments were AI but the vast majority of this film was created in-camera on a good old-fashioned shoot.
And that’s the really clever thing about how we designed this. At no point does the car move. It couldn’t. But it still feels fast as hell.